Fischer Sports is quite possibly the most innovative ski company in the industry, producing some of the highest quality alpine skis and cross country skis. Their ski boots and skis are used by some of the top skiers in the world, like Ivica Kostelic. But Fischer doesn't just make quality gear. Year after year they bring new innovation, such as a new design that reduces the mass of the ski tip, allowing greater precision and a higher stride frequency when your flying down those mountains. Instead of rehashing old ideas in the hopes that people will buy their products, Fischer Sports expands their line and tries new things. That's what an industry leader does.